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Sport has an extraordinary, unique capacity to challenge and change society – to bring joy and hope; to improve physical and mental health, reduce loneliness and build self-esteem and happiness. It’s also a multi-billion-pound commercial industry that can transform lives, businesses, nations and regions. Why has half the population been deprived of access to something so culturally powerful?
In recent years, the landscape for women’s sport has finally begun to shift. We’ve seen significant increases in investment, spectators and media coverage. More women as professional athletes and taking influential roles as board directors, editors, officials and CEOs.
Yet female athletes still don’t get equal opportunities or funding. In many sports, women receive less prize money, lower sponsorship revenues and a tiny fraction of the media coverage. Drawing on her own experiences, and interviews with high profile Olympic and Paralympic champions, broadcasters, journalists, sports scientists, CEOs, officials and sponsors, Sue Anstiss investigates why women have been excluded from the world of sport for centuries – and why we are now witnessing positive change as never before.
Game On is a celebration of the trailblazing women opening doors for others and a manifesto for women’s sport – a rallying cry to ensure the progress we are currently seeing goes from strength to strength.